German manufacture of machine tools

Tasks

• To decrease costs of attracting new clients due to improving the quality of service
• To elaborate development strategy as well as marketing plan, budget, regional offices and dealers.
• To increase sales not less than 30% a year.
• To optimize organizational structure.
• To elaborate CRM-system
• To organize Hotline-system
• To increase planning horizon and to improve accuracy of planning as well as operational costs and service profit

Results

• Turnover increasing in 1,8 times for 1,5 years
• The spare parts delivery time was decreased for 30%, new employees were recruited and trained response time for client demand were decreased.
• The network of custom service developing in Russia and CIS, agreements and responsibilities define with distributors.
• The work effectiveness was increased, BAAN (analog SAP) was implemented, the service profit was increased as well.
• The common standards and rules of concern Gildemester were drawn up, integration of Russian representatives in the concern global service network.